◈ Swipe File — Hooks/ ARCHIVE
Swipe File
100 random hooks
- Pattern InterruptWait. Look again.
- AspirationalBecome the [AUDIENCE] who doesn't outsource their confidence.
- Listicle[NUMBER] weird tricks that actually worked for me.
- UrgencyBeta closes when we hit [THRESHOLD]. We've been at [CURRENT_COUNT] since [TIMEFRAME].
- Classic DRAre you tired of [PAIN]? Do this instead.
- Social ProofThe [PRODUCT] that broke our checkout server.
- POV/RelatablePOV: you're 31 and an unsolicited compliment ruins your composure for hours.
- Solution-AwareIf your shelf has [NUMBER] half-empty [PRODUCT CATEGORY], the issue isn't the products. It's the framework.
- QuestionWhat's stopping you from [DESIRED OUTCOME] right now?
- AuthorityAs a former [PROFESSION], here's what we never tell [AUDIENCE].
- UnawareThe kind of stress that doesn't feel like stress is the kind that ages you fastest.
- Classic DRLook — if you're not [DESIRED STATE] by [TIMEFRAME], something has to change.
- AuthorityI've reviewed [NUMBER] [PRODUCTS]. Only three deserve the price.
- UrgencyWe're capping the next round at 50. We've sold 41.
- Problem-AwareThe afternoon crash isn't a personality trait. It's a symptom.
- Listicle[NUMBER] negotiation lines I use every quarter.
- ComparisonWhat founders post vs what their PnL looks like.
- Pattern InterruptWait. Don't scroll.
- ContrarianStop "[INEFFECTIVE_TACTIC]". [DIRECT_ACTION] instead.
- Solution-AwareWe made this for the [AUDIENCE] who already tried everything and got tired of the cycle.
- UGCIf you only buy one [CATEGORY] this year, make it this.
- UnawareHalf the advice you've inherited about [TOPIC] was written for a different version of the world.
- UGCI lied. I said I'd never do another [CATEGORY] video. And yet.
- AspirationalBecome the [AUDIENCE] who gets the first call when [OPPORTUNITY] opens up.
- Proof83% of [BUSINESS TYPE] don't make it past year 5. The survivors share these 4 habits.
- Most-AwareThe [PROGRAM] that took [NUMBER] [AUDIENCE] from [STARTING POINT] to [OUTCOME] in [TIMEFRAME] is open again.
- Problem-AwareThe forum threads you've read at 1am have all started to sound the same.
- Classic DRThe [NUMBER]-question test that predicts [OUTCOME] with [PERCENT] accuracy.
- FearWhat your [DEVICE/APP] is collecting while you sleep.
- Social Proof[BIG NUMBER]+ [SUCCESS STORIES/TRANSFORMATIONS] and counting.
- POV/RelatablePOV: it's Sunday at 7pm and the dread has officially landed.
- AuthorityI've read [NUMBER] [DOCUMENTS] this year. Three patterns keep repeating.
- ComparisonMe before kids vs me after kids — the part nobody warns you about.
- Most-AwareThe [PRODUCT] you've been seeing everywhere — here's why it's worth it.
- Fear[TARGET AUDIENCE] are walking into a [PROBLEM] they don't see coming.
- Social ProofWe kept thinking the spike was a bug. Turns out it was word of mouth.
- POV/RelatablePOV: you finally found [SOLUTION] and you're mad it took this long.
- Pattern InterruptImagine if I told you [BOLD CLAIM]. Then I proved it.
- QuestionWhat's the smallest thing you could quit today and feel relieved by tomorrow?
- Classic DRHow a [AGE]-year-old [AUDIENCE] [SURPRISING OUTCOME] from a [HUMBLE LOCATION].
- ComparisonThe job ad vs the actual job — translated.
- QuestionWhat would change if you stopped waiting to feel ready?
- Social ProofThe comments are doing my job for me. Go read them.
- Social ProofThe waitlist is longer than the actual customer list. We're working on it.
- AspirationalImagine writing the email that changes the next ten years.
- Most-AwareThe exact [PRODUCT/PROGRAM] thousands of [TARGET AUDIENCE] use to [OUTCOME].
- UGCI'm about to lose my [PROFESSIONAL DISCOUNT/JOB/REPUTATION] for telling you this.
- StoryI used to flinch every time my phone rang. Then I learned [SHIFT].
- ContrarianSide hustles are how broke people stay busy.
- ProofPew Research: 71% of [DEMOGRAPHIC] feel [EMOTION] about [TOPIC]. Nobody's talking about it.
- ContrarianThe "[POPULAR_BELIEF]" people don't actually [NEGATIVE_OUTCOME]. They just [REFRAME_ACTION].
- Solution-AwareIf you understood why [POPULAR SOLUTION] underperforms, you'd already be using this.
- Listicle[NUMBER] red flags hiding in your [PRODUCT/SERVICE] right now.
- Problem-AwareThe reason you keep starting over with [HABIT] isn't willpower. It's the wrong starting point.
- Pattern InterruptDon't read this if you're easily offended.
- UnawareThe reason your [PARENT] aged the way they did was [PERCENT] decisions and [PERCENT] inheritance. You can change one of those.
- Social ProofThe people who use [PRODUCT] daily say the same thing: "[QUOTE PATTERN]."
- UrgencyThe market window for [OPPORTUNITY] is closing. Maybe 90 days, maybe less.
- QuestionWhat's the cheapest experiment you could run this week?
- ProofWe ran [PRODUCT/METHOD] across [NUMBER] users for [TIMEFRAME]. The results changed how we think about [TOPIC].
- UrgencyWe're sunsetting this product line. Once it's gone, it's gone.
- Social Proof[BIG NUMBER] subscribers — and the founder still answers every email.
- TransformationFinally — [DESIRED_OUTCOME], even if you [COMMON_OBJECTION].
- FearDon't trust the [DOCUMENT] without checking [SPECIFIC LINE].
- Pattern InterruptTrust me on this one.
- UGCGet ready with me while I tell you about [PRODUCT].
- UGCThis is your sign to finally try [PRODUCT].
- Problem-Aware{Problem} isn't a [AUDIENCE] problem. It's a [REAL_ROOT_CAUSE] problem.
- Listicle[NUMBER] kitchen tools I sold last year.
- QuestionWhat would you do with an extra [TIME/MONEY/ENERGY] every week?
- FearThe warning sign of [CONDITION] most [AUDIENCE] miss until it's already cost them.
- QuestionWhat if you could [DESIRED OUTCOME] without [USUAL TRADE-OFF]?
- Pattern InterruptStop scrolling. I'm not kidding.
- Most-AwareThe [PROGRAM] our [PROFESSIONAL]-level clients pay [PRICE] for is now [LOWER PRICE] for the public.
- ComparisonThe expensive coach vs the free YouTube channel.
- ContrarianThrow out your [COMMON TOOL/PRODUCT]. You don't need it.
- Pattern InterruptOpen this if you've been ignoring [PROBLEM] for too long.
- POV/RelatablePOV: it's the fifth tab open of [LIFE-CHANGING PURCHASE] you'll close again tonight.
- Pattern InterruptI shouldn't be filming this.
- UnawareThe [SOCIAL TREND] you've been told is harmless has a [TIMEFRAME] tail nobody is measuring yet.
- ContrarianYou don't need another funnel. You need one good offer.
- UrgencyFinal 48 hours. After Friday, we revoke the bonus modules permanently.
- AuthorityI led the team that built [PRODUCT] at [COMPANY]. The version we shipped wasn't the best one.
- UrgencyThe [INTEREST RATE/PRICE/REGULATION] is changing in [TIMEFRAME]. Act inside the window.
- Contrarian"[POPULAR_TERM]" is just [UNDERLYING_REALITY] with worse PR.
- UGCPOV: you finally found [PRODUCT] that actually works.
- POV/RelatableTell me you're a [TARGET AUDIENCE] without telling me — I'll start.
- Social ProofThe product so many [TARGET AUDIENCE] DM'd us about that we built a video around it.
- Problem-AwareWhy [PROBLEM] has gotten worse in the last [TIMEFRAME] (and what to do about it).
- Most-Aware[PRODUCT NAME] ships within [NUMBER] hours of order. From [LOCATION] to your door.
- Solution-AwareIf you've already tried [POPULAR SOLUTION 1] and [POPULAR SOLUTION 2], skip to the third option.
- Most-Aware[PRODUCT NAME] now ships free over [DOLLARS]. Subscribe and save another [PERCENT].
- ProofWe A/B tested 60 versions of [THING]. The winner beat the runner-up by 412%.
- UrgencyAfter [DATE], we're discontinuing [PRODUCT].
- Most-Aware[PRODUCT NAME] has been our #1 reorder for [NUMBER] months in a row. Here's why.
- CuriosityMy [PROFESSIONAL] said one sentence that cost their industry millions.
- Solution-AwareIf you've cycled through [NUMBER] [PRODUCT CATEGORY], the shape of the cycle itself is the problem.
- AspirationalThe future you is already living it. You just haven't agreed to it yet.
- UnawareHere's a problem you don't know you have yet.
- POV/RelatableIf you grew up [SHARED EXPERIENCE], this is going to hit.